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  • About Us

    Lincoln Running Company has been locally owned and operated by the same family since 1976, the Rogers family. Our mission has been the same since day one… to help people in Lincoln find the right shoes and gear to be fit, and to keep them active ….whether that be running, walking, or moving basically!

    We want the shopping experience with us to be just that – an experience…a very good one that encompasses everything from shoes, training, nutrition and injury prevention, to education and whatever the customer needs to know about running/walking/moving!

    We accomplish that by employing compassionate runners, some of these runners are extremely talented, some are your average runner, some have run a long time and some are new to it…..just like our customers…we cover the gambit of running and walking. The one thing, other than running, that is the common theme with our employees is compassion. We view every customer with the same importance. The first time 5k runner is just as important as the winner of the Lincoln Marathon to us! 

    Having been in this business for 48 years we have been around the block a couple of times! We know feet better than anyone in the area and we know how important that knowledge is. Our relationship with the medical professionals in Lincoln, and surrounding areas, is deep.
    Stop in for new shoes, new apparel, for a consultation, or just to chat! We can help you with whatever your needs are!

    We've been one of the top 50 Best Running Stores in America for the 3rd time, and as proud of that as we are – we are more proud of our relationship with our customers. We’d love to have you as one of those!

    What People Say About Shopping With Us Read one of our hundreds of five-star reviews! Below are just a few of our recent reviews from Yelp, Google, and Facebook. We love our customers and make their happiness our top priority!

     

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