Unfortunately, our digital storefront is down for a bit of maintenance. In the meantime, feel free to shop us in-store. Please check back again soon.
Lincoln Running Company has been locally owned and operated by the same family since 1976, the Rogers family. Our mission has been the same since day one… to help people in Lincoln find the right shoes and gear to be fit, and to keep them active ….whether that be running, walking, or moving basically!
We want the shopping experience with us to be just that – an experience…a very good one that encompasses everything from shoes, training, nutrition and injury prevention, to education and whatever the customer needs to know about running/walking/moving!
We accomplish that by employing compassionate runners, some of these runners are extremely talented, some are your average runner, some have run a long time and some are new to it…..just like our customers…we cover the gambit of running and walking. The one thing, other than running, that is the common theme with our employees is compassion. We view every customer with the same importance. The first time 5k runner is just as important as the winner of the Lincoln Marathon to us!